Brightfyre
Digital Strategy & Management
Brand Strategy & Management
Services
Social Marketing
What if I told you there was a way to help you stand out from the crowd and affect real change to your community. At Brightfyre we specialise in a marketing technique called Social Marketing.
Put simply, Social Marketing is about identifying an issue within your community or industry and using your platform to raise awareness or encourage change. Every industry or community has an issue they're facing whether it's mental health in the workforce, sustainability, or skill shortages.
We can help position your company as the thought-leaders who are driving positive change for your industry. This will in-turn improve your brand perception amongst your customers. It's also a great way to diversify your content strategy!
Digital Strategy
Why are you on social media? What are you trying to achieve with your website?
If you don't have a clear plan, you won't know how to assess the success of your digital marketing strategy.
Together, we will create an overall Vision of what you want to achieve with your online presence, with SMART goals to detail how they're going to achieved and how success is measured.
Social Media Management
To get the most out of Social Media, you need invest a lot of time and resources. Large companies usually have at least one person dedicated to social media, but for SMEs this isn't possible.
That's where we come in! We can focus on managing your Social Media channels to get the most out of them. This includes scheduling content, replying to messages and comments, interacting with other brands, and providing regular reports on each channel's performance.
Content Creation
If you want to get the most out of your online presence, you need to create engaging content for your target audience. Whether it's videos, pictures, or blog posts, quality content can be the difference between a customer interacting with your brand or scrolling past!
We will create content for your brand, in the most suitable format with a clear brand identify, to increase online exposure and drive engagement.
If you're not sure what content is best for your brand, we can also create Content Pillars! These will help us understand what content will attract and engage with your target audience.
Email Campaigns
If you have a database of customer emails but don't know what to do with them, we're here to help!
With a tailor-made email campaign, we can utilise that database to keep your brand in the forefront of your customer's minds. Whether it's to keep your customers updated, run a promotion, or engage in market research, we will help you utilise that database in the best way possible for your business.
Not only can we run the campaign for you, but we will also design an eye-catching newsletter and regularly report key metrics to keep you informed of the campaign's performance.
Website Development
Whether your website needs to be refreshed, or you need an entirely new one, we can design and manage it for you.
We'll work together with you to understand what you need from your website and any design ideas to match your brand identity. We can also explore SEO solutions with our recommended provider.
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Check out the A W Walker Build Contractors Website that we recently created.