Brightfyre
Digital Strategy & Management
Brand Strategy & Management
Clients
A W Walker Building Contractors Ltd
Problem
We were approached to create and manage a digital marketing strategy as a way of building brand awareness online. Before we worked together there wasn't a digital strategy and their social media channels were rarely used.
Solution
In partnership with the client, a digital marketing strategy was formed which included content capture, social media management, and a brand-new website. After 2 years of working together we continue to complete regular site visits to capture content and post regularly on their social media channels. The Facebook page has grown to over 1,700 followers and the newly introduced Tiktok page has become their strongest platform.
Whilst working together, A W Walker have enjoyed new project instructions as a result of their increased online presence and have begun to broker sponsorship deals with suppliers.
Bromsgrove Carnival
Problem
With increased growth and success Bromsgrove Carnival's small but dedicated team needed someone to not run but utilise their social media platforms to build further awareness within the community and keep them informed of the event's schedule.
Solution
With established channels in place a new strategy was required to make the most of their established community. The initial focus was to keep their audience informed of the exciting events planned for Carnival 2025 as well as introduce social media competitions to utilise their established audience and extend their reach. We also provided on-site social media assistance to capture the event as it happened as well as encouraging attendees and participants to share their experiences and further extend our reach.
​
The 2025 event was a success and with a short lead-time we were able to grow their audience on both Facebook and Instagram before and during the event. We are now working on a long-tail strategy for 2026 to ensure sustained growth and success for the event.
Robert Powell Estate Agency
Problem
In a competitive market, local estate agency Robert Powell need to attract and maintain as many clients as possible. To help facilitate this they needed a digital marketing strategy that could keep them ahead of their competition.
Solution
Initially, a social media strategy was created to utilise their established Facebook and Instagram pages. The purpose of which was to demonstrate the agency's portfolio of properties and expertise to potential clients. This has since grown to include a Tiktok page which has yielded a fresh enquiry stream for their properties, and a monthly newsletter to keep their clients informed and engaged.